Singapore Tourism Board: Singapore’s biggest tip jar
Tipping isn't practiced in Singapore, so how do you show appreciation for good service? We built a Rube Goldberg inspired machine that works on a Facebook Like. Each Like gets you a $1 coin, which drops in real-time into a tip jar. Each Like is a vote for your favorite service establishment. The place with the most votes wins the tip.
Singapore's Biggest Tip Jar was built to promote the second season of Can You Serve, a reality TV series designed to raise customer service standards in Singapore by Singapore Tourism Board.
Role: Comms Planner
Responsibilities: Social strategy, user experience, campaign promotion