Chupa Chups: GetLolli
To make Chupa Chups stand out in the crazy competitive Halloween period, on a teeny tiny budget, we needed to be innovative.
We created the first ever, choose-your-own-adventure story on Instagram. Using tag functionality, users could navigate their way through a haunted house, avoiding scary traps in order to “Get Lolli”
Role: Strategy lead
Responsibilities: Brand strategy, comms strategy - working with the creative team to incorporate Instagram innovation into their creative idea, launch plan and optimization