Amazon Prime Video: Jack Ryan Super Bowl
Amazon Prime Video were preparing for their first Super Bowl spot with Jack Ryan. I came on board to develop their comms plan, including when to release the trailer and where to get maximum impact and achieve very aggressive KPIs.
I’m a big believer that best practice is only best practice until someone does something better. My approach broke the mold of entertainment marketing, and the Jack Ryan trailer made all the top viewed trailer lists, but also made the top viewed commercial lists from the Super Bowl.
Role: Communications strategy lead
Responsibilities: Worked with the full Amazon Prime Video team to develop a plan the co-ordinated paid media, social strategy, and owned and operated to maximize the impact of the Super Bowl investment