Nike: The Force is Female
To launch the new Air Force 1 Women’s shoe, we created The Force is Female - a celebration of badass women who are paving their own way.
We partnered with a series of women who are shaping culture and inspiring their communities to challenge boundaries. We created a lookbook zine, influencer packs, an event and merch to rally men and women alike to realize The Force is Female.
Role: Strategy lead