Nike Hypervenom: House of Deadly
To launch the Nike Hypervenom football boot in Southeast Asia, we created the world’s first ‘virtual meets reality’ football game. This game saw the convergence of virtual projection mapping and a physical football - something which had never been done before.
We wanted to put football-obsessed teens in the spotlight and let them experience how it feels to be a football hero.
We created the House of Deadly - a 10x10x5 stadium fitted with motion detection and interactive mapping, an advanced surround sound system and dramatic 3D effects to create the illusion of a real football match, but with a ‘deadly’ twist. It featured deadly beasts as moving targets that must be defeated while dodging physical objects in the form of laser beams. The agility course gets harder and harder as you progress through each level.
The course was even played by FC Barcelona, including Neymar.
Role: Strategy lead (brand and comms)
Responsibilities: local audience insights, brand strategy, working with creative tech team to apply strategy to innovative tech, amplification strategy